Mobile application development

Mobile app development for business is not a whim, but a strategic tool for communication, promotion, and sales. It's a chance to get ahead of the competition, make yourself known in the market, and make your brand recognizable and convenient for customers. 

A mobile app can be indispensable for any business that wants to grow: from online stores and delivery services to restaurants, medical centers, and beauty salons, everyone can benefit by opening a new channel of interaction with customers. 

You can order turnkey development from us and get: modern code, stylish interface, and fast work in the application. As a result, your product will not only work, but will delight.

What are the benefits of a mobile app for business?

Mobile apps have long been considered a full-fledged channel of interaction between businesses and customers. It helps to increase sales, strengthen loyalty, and make the brand more recognizable. Mobile app development has the following advantages:

1. Profit growth. The app stimulates sales by providing easy access to goods and services, as well as fast online payment.
2. Improving customer experience. The app allows you to quickly receive services, personalized offers, and push notifications, increasing your satisfaction.
3. Effective process management. Automation of routine tasks and communication with customers through applications simplify the company's operations.
4. Building trust in the brand. The software creates a stable channel of communication with customers, which positively affects the company's reputation.
5. Deep understanding of user needs. Thanks to built-in analytical tools, you can better study customer behavior and adapt the functionality to their expectations.

Why we offer cross-platform app development instead of native apps

We work with a proven technology stack: Angular for the frontend and Node.js for the backend. Such cross-platform mobile development allows you to create a mobile application once and get three versions at once: for iOS, Android, and browser. The creation takes place in a familiar web environment, and integration with Capacitor provides access to smartphone functions such as cameras, geolocation, and push notifications. For businesses, this means:

1. Quick launch. We present the first version of the MVP in 6-8 weeks, because we write a single code, not separate solutions for each platform.
2. Cost optimization. With cross-platform application development, the team maintains a single code base, which reduces maintenance and upgrade costs by about 30% compared to native applications.
3. Convenient distribution. The same application can be placed in the App Store, Google Play, or provided to users as a web version that can be installed from a browser as an icon on the home screen (this is a PWA - Progressive Web App).
4. Flexible scaling. Angular and Node.js have stable LTS versions, which makes it easy to add new features without major code changes and provides long-term support.

Why not native? The native approach involves creating a mobile application that is written in Swift for iPhone and Kotlin for Android. In fact, we have two different projects. A significant disadvantage is the need for two separate teams, more development time, and a threefold higher support budget.

What are the stages of mobile app development in Applic 

Brief and client survey

Application development begins with short briefs and surveys to clarify customer expectations and understand what business problem the future application should solve. Together with the client, we elaborate on the details:

• Purpose of the product. For example, increasing online sales by 20%, optimizing logistics for couriers, or building a new database of potential customers.
• Portrait of the user. Who exactly will interact with the application: age, region, level of digital literacy, typical usage scenarios.
• Integrations are needed. We determine which external services the application should interact with: CRM systems, payment gateways, maps, chats, APIs of third-party platforms.
• Financial and time frames. We agree on budgetary constraints, deadlines, MVP launch dates, and the start of marketing activities.

After that, we form the logic and architecture of the future application. Together with the customer, we create a list of the main screens (login, catalog, shopping cart, user profile, etc.) and key functions (payment, push notifications, geo-search), which can affect the cost of mobile app development.

Formation of a solution and commercial offer

Based on the received brief, we prepare a full package of documentation that includes a conceptual solution and a financial proposal. In it, we specify: 

• business goals;
• expected performance indicators (KPIs);
• a text description of the functionality;
• architectural flowchart; 
• recommended set of technologies;
• a list of required integrations;
• a detailed financial offer with the total amount, payment stages, support conditions, and SLA (if necessary); 
• an approximate timeline with control points - demo, testing, release. 

After the presentation, the client confirms the approval electronically, and we move on to the next stage.

Agreeing on the terms and signing the contract

We fix the final amount, agree on a payment schedule and a payment method. We sign the NDA and the main contract for the development of a mobile application, which covers the transfer of exclusive property rights to the code and all work results. After making an advance payment of 30%, the active implementation phase begins.

UX/UI design and detailing of the terms of reference 

Designers create layouts in Figma, and an analyst describes the logic of interaction with the server in the form of simple tables. After all the materials are approved by the client, we have a full-fledged technical task.

Development

The team writes the code, immediately conducts testing, and puts the result in staging, a closed demo environment where the client sees the working version without risk to end users. At the end of each sprint, we conduct a demo, send a short report, and get feedback.

Testing

Before launching, we check how the application works on different devices and operating systems, evaluate performance, stability, security, and user-friendliness of the interface. Any errors are eliminated.

Release and launch

After successful completion of testing, we prepare the application for publication. Depending on the format, it is uploaded to the App Store, Google Play, or deployed as a PWA version for the browser. We help with the design of the product page, setting up analytics, and the first steps in promotion.

How to order a turnkey mobile application

If you are planning to order a turnkey mobile app, you may not have a clear understanding of how it should work. This is absolutely normal. That's why our managers conduct a personal consultation to help you decide on the main details. To get started, we need to get some basic information:

• A brief description of your idea, goal, and project concept;
• your target audience;
• design vision or existing layouts;
• a list of functions to be performed by the program;
• external services or platforms that need to be integrated with.

We have prepared a convenient short brief. Fill it out, and our specialist will contact you to discuss the details and help you get started with your project.

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