Marichka AI:
Manager, that
sell
An intelligent chatbot that knows your product range, answers in 10 seconds, and independently processes orders in your CRM 24/7.
24/7 SALES
Work without days off
Handling inquiries on messengers and the website, even at night.
CRM SYNC
Automation
Automatic deal creation and data population directly into your CRM.
EXPERT
Knowledge base
Training on your catalog, scripts, and business specifics.
ROI
High conversion
Increase sales by responding to every lead instantly.
TRANSFORMATION
Marichka changes the game
From sales-killing phrases to automated deal closing 24/7.
«Wait, I'll check...»
Loss of momentum and customer churn to a competitor
AI solutions
Instant response on stock levels in 10 seconds
«We'll call back on Monday.»
70% of leads are lost during weekends and evening hours
AI solutions
Active sales and consultations 24/7/365
«We need to clarify...»
Manager incompetence kills orders
AI solutions
Knowledge of the entire catalog and technical nuances
«It seems there's still... maybe»
Outdated balances and order cancellation risks
AI solutions
Real-time synchronization with warehouse and CRM
OPPORTUNITIES
Your best
Sales manager
Training on your data
Marichka knows the assortment through PDF, Excel, or direct website scraping. No guesswork—just facts.
Real-time sync
Learns about price changes or product unavailability before the manager. Full integration with Odoo/CRM.
Closes deals
Not just responds, but creates orders, leads the client to payment, and forms a funnel in CRM.
Economics and ROI
- 01Reduced costs for hiring and training staff.
- 02Unlimited scaling: processing thousands of dialogues simultaneously.
- 03Increase conversion through instant lead response.
SCRIPT
From «Hello» to Ordering in 60 Seconds
The client is writing a request.
The system instantly recognizes the intent and context of the request.
Check balances
Automatic, real-time access to the store database.
Terms and conditions
Price quotation, delivery time calculation (1-2 days).
Data collection
Full name, phone number, city, and Nova Poshta branch.
Intent analysis
Natural Language Processing (NLP) for understanding customer requests.
Check balances
Integration with an ERP system (Odoo/1C) for stock updates.
Terms and conditions
Generating a personalized offer based on customer history.
Data collection for CRM
Automatic creation of a lead and order card in the system.
TECHNOLOGIES
Tech stack
We offer technological knowledge and experience to create effective software solutions that meet the needs and goals of your business.
INTRODUCTION
The path to full automation
A transparent process for launching your personal Marichka.
Audit & Discovery
Detailed audit of your sales funnel, scripts, and knowledge sources for bot training.
AI Strategy
Conversation scenario mapping, key KPI definition, and CRM integration architecture.
Engineering
Training an LLM model on corporate data and technical fine-tuning of an AI agent.
Deployment
Launch of Marichka in selected communication channels and start of processing the first real leads.
Optimization
Monitoring dialogues, fine-tuning models, and scaling the system to new channels.
ABOUT US
Why choose Applic
We are a team of developers with 23 years of experience at IT Artel Group. We build complex business systems where AI is part of the solution, not the entire product.
- Full development cycleFrom idea and MVP to production support — all in one place
- Complex business logicNo templates, no CMS — custom architecture for your business needs
- AI as part of a systemIntegrating LLMs deeply into business processes, not superficially
- Transparent processClear technical specification, fixed deadlines, transfer of ownership after completion
23+
Years of experience
50+
Projects
23 years in the IT market. Proprietary SaaS products and custom development for SMBs and enterprises.



