The first sign of a company’s growth is new people joining the team. A new sales manager, another support specialist, an additional accountant for the reporting period. Every new hire means weeks of searching, onboarding costs, and… 

A company purchases a SaaS subscription for $500 a month. A year later, it adds another one—for a different department. Then a third one, to integrate the first two. Two years later, the business is paying for five services, some of which… 

Friday, 10:30 p.m. A customer messages you on Instagram to order a cake for a company party. Your manager has long since gone home. The bot replies: «Select a category: Cakes / Cupcakes / Cookies.» The customer clicks «Cakes.» The bot: «Type your question.» The customer closes the chat…